Our Story
Inspiring our community to ‘Accept The Challenge’ in all aspects of their lives.
ADSE began in Jervis Bay, Australia in 2022 by founder, Adam Micallef, with the vision that fitness is more than just a physical pursuit; it’s a mindset that transcends into how we live, how we overcome, and how we support one another in the face of adversity.
We have grown a strong community, by inspiring each individual to not only aim higher for themselves but to extend a hand to those beside them. Together, we grow stronger, push boundaries, and redefine what’s possible.
Our Mission
Our mission is to create a space where positivity thrives, where every person feels empowered, and where challenges are met with determination and a sense of purpose.
ADSE isn’t just about curating and delivering premium quality fitness apparel that transcends the boundaries of activewear; it’s about fostering a mindset that encourages our community to embrace discomfort, push past limits, and continuously strive for improvement.
Rise above limitations because we are ‘Better Together’.
Dedicated To Excellence
Rooted in a commitment to excellence, we meticulously craft each piece to seamlessly blend functionality, style, and comfort, ensuring that you not only look good, but also feel your best during every workout.
From Our Founder
ADSE was built on the belief that every individual has the power to not only transform their own lives, but help transform the lives of others.
Being a part of ADSE, means embracing a journey of self-discovery, resilience, empowerment, and selfless acts.
If you place your trust in us, we will deliver premium quality apparel, that will be with you every step of your physical, mental, emotional and spiritual journey.
Forever inspire.
Adam Micallef